Founded in 1903, the law firm of Rothgerber Johnson & Lyons LLP (RJ&L) is Colorado's oldest continuously operating legal partnership. The firm has headquarters in Denver, with offices in Colorado Springs, Cheyenne, and Casper. Among the ten largest law firms in Colorado, RJ&L has more than 70 attorneys serving clients in 24 practice areas.
During our relationship with the firm, Blue Ray Media has created two version of the firm's main site and two specialty sites for the firm, The Religious Liberty Archive and the Entran II Litigation Web site.
Our Solution
 We developed a unique, user-friendly Web site that showcases the firm's distinguished history and diversity and builds on their other branding initiatives.
Much of the text and other content on the Web site is stored in databases, which makes the site easy to maintain. When an attorney leaves the firm, for example, that attorney can be removed from the database and is then automatically removed from throughout the Web site.
RJ&L also chose to develop an online marketing campaign with Blue Ray Media that helps drive prospective clients to the firm's Web site. Blue Ray Media also helps the firm manage and send a wide variety of legal newsletters to clients and other interested parties. We find that newsletters and articles posted on the a Web site are a great way for a law firm to demonstrate their expertise.
Solution Highlights
- Custom Web Site Design
- Database-Driven Solution
- Web Site Strengthens the Firm's Brand
- Newsletters and Articles Keep the Firm's Name in Front of Clients and Reinforce the Firm's Expertise
- Dynamic Content, Easy to Update
- Web Marketing Drives Prospects to the Site
Best Practices in Legal Marketing: Effective Use of Web Sites, by Touchpoint Metrics praised the Web site of Rothgerber Johnson & Lyons, LLP for its content, design and technological components:
Lawyer biographies: best practices overall
"Several methods [to find attorney biographies] are offered by Rothgerber, including direct navigation to both attorney profiles and a find an attorney search function."
Newsletters: best practices overall
"Rothgerber offers a good selection of newsletters and users can sign up on their home page."
Brand Personality: best practices overall
Brand Symbology (the visual representation of the firm's brand through images and metaphors): best practices overall
Courtesy (the site's interface [look, feel and content] respects the user's time-on-task): best practices overall
Best Practices in Legal Marketing: Effective Use of Web Sites, by Touchpoint Metrics
Reprinted with permission. |
The Result
The new Web site is always up-to-date. Changes to attorneys, practice areas, and clients are made whenever they're needed.
The site makes it easy for visitors to learn about the firm, see how the firm can meet their needs, find an attorney and interact with RJ&L.
Blue Ray Media trained RJ&L personnel to make minor content changes themselves. The client leads they receive from their new site have increased dramatically and the firm has been able to attract new clients, attorneys and employees by communicating its distinguished history, diversity, and expertise on the site.
Client Testimonial
"Blue Ray Media developed the second version of our Web site, including everything from design to content and database functionality. There is no question that they will develop our third. They understand the power of the Internet and continue to generate creative ways to maximize its potential. They offer personal service and are quick to respond to our needs. They deliver what they promise when they promise it - and at a fair price.
Blue Ray Media has helped us develop an Internet presence that we can be proud of. It's visually appealing, functional, and easy-to-navigate. Most of all, it produces results for our firm."
John Kayser
Former Director of Marketing
Rothgerber Johnson & Lyons LLP
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