Clubs and Groups : Web Site Case Studies : Professional Consulting and Design by Blue Ray Media, Inc., Denver, Colorado

Case Studies: Clubs and Groups: Cottonwood Connection

Since 1987, Cottonwood Connection has hosted nearly 9,000 exciting events for thousands of singles. Their professional event planners arrange activities that cover all interests. Members use the organization's Web site to decide what they want to do and sign up. Visitors to the site can find out about the club and join online.

The club came to Blue Ray Media to build a new Web site and provide more value for members. We created online tools that have transformed the club. Previously, membership and event information was handled with a paper-based system. Today, the company uses a completely automated online system to manage members and events. Before, processing payments and keeping track of members' interests and event reservations could be tedious. Now, information about events and club members is available on the Web, 24 hours a day. The easy-to-use online format simplifies membership management, reduces the time required to manage the club and the Web site, and helps the organization run more smoothly.

Our Solution
The new Web site is easy to use and functional, which helps engage members and prospective members. Members visit to register and pay for events, view the weekly e-letter, interact with other members, renew memberships and more. Potential members can view past events to learn more about the club and join online.

Solution Highlights

Members-Only Area with Events Registration, Membership Renewal and More.
Custom Web Site Design
Online Reports About Members, Events and Payments
Easy to Manage Online Events Calendar, Guest List and Registration Mechanisms

The Result
The club's management and its members love the new site. The members enjoy being able to register for events conveniently and securely. They enjoy the convenience of being able to view account information, make suggestions and interact with other members online, which adds value to membership in the club. Staff at Cottonwood Connection can print guest lists, process payments, manage the events calendar, and more. In a recent survey of club members they were asked what they liked best about the club. The top answer was "The variety of events". A very, very close second was "The Web site".

Please visit www.funindenver.com

To see the Members-Only area of this Web site, where club members register for events or the area where staff members manage the Web site, contact Blue Ray Media.

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