Case Studies: Law Firms: The Religious Liberty Archive

The Religious Institutions Group at Rothgerber Johnson & Lyons LLP, a leader in providing legal services to churches and religious institutions across the country, came to Blue Ray Media to build this exhaustive legal archive. The group wanted to provide a comprehensive resource documenting the historical development of American religious freedom in the United States, including all relevant state and federal laws pertaining to religious liberty.

Our Solution
We designed and built an easy-to-use Web site with more than 250 U.S. Supreme Court cases, some dating back to 1815, sorted by name, date, topic and category. We utilized a customized, database-driven solution to create a site which is easily expandable as additional cases are added. Visitors can also access relevant historical materials including founding documents, colony charters, various state constitutions, selected letters, papers, and speeches dating back to the 17th century.

Solution Highlights

  • Database-driven Solution Makes a Huge Quantity of Information (More than 250 U.S. Supreme Court Cases) Easy to Manage
  • Demonstrates the Expertise of the Law Firm of Rothgerber Johnson & Lyons LLP
  • Allows the Law Office to Communicate Current News Rapidly and with Little Expense

The Results
The content-centered site showcases the firm's expertise in the area of religious institutions law. Visitors can easily find relevant cases and historical materials as well as many insightful case commentaries written by various religious law experts, including some by the firm's attorneys. The site is receiving praise from religious institutions and other law firms. Rothgerber Johnson & Lyons will use the site to market the services of their Religious Institutions Group.

"Search engine optimization: insights, conclusions and recommendations
Best Practice: Specialty Sites

These sites are separate from the firm's corporate Web site and serve to promote and distinguish the practice area or matter, while dramatically enhancing SEO [search engine optimization]."

Best Practices in Legal Marketing: Effective Use of Web Sites, by Touchpoint Metrics
Reprinted with permission.

The RJ&L Religious Liberty Archive developed by Blue Ray Media, Inc. with the Law Firm of Rothgerber Johnson & Lyons was listed in "The Best of the Web in 2002" by Law Technology News .

Client Testimonials
"Creating this site was a monumental task but Blue Ray Media made it easy. They helped us manage volumes of cases and information and quickly developed a site that is both functional and attractive."

John Kayser
Director of Marketing
Rothgerber Johnson & Lyons LLP

"You helped our firm put together the premier religious liberty site on the Web. We spent over a year developing the content of the site and hired you to put it together in an attractive and usable format. You did just that, and you did it with aplomb. We think that the RJ&L Religious Liberty Archive is the cat's meow! Thanks so much for your fine work for our firm."

L. Martin Nussbaum
Co-Chair
Rothgerber Johnson & Lyons LLP
Religious Institutions Group

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